Design may never be as pure as in an identity. It is the distillation of an organization, an event, a person into a singular mark. Few designers would argue.

But beyond the joy of discovery — for both the designer and the viewer — there's a wealth of details, decisions and applications that makes the mark legitimate and vital.

Good Foot Enterprises | Sightseeing maps logo

Christine Chan Architecture | Architecture studio logo

Investment Technology Group | Financial services logo

Organic Girly | Sustainable urban living logo

Kathleen Walsh Interiors | Interior design studio logo

Strategic Resources Inc | Consultancy logo

Art Off the Main | Art fair logo

Brenda Varrasso, LMT | Massage therapist business card

Release | Holistic health center logo

Lifefilm | Production company logo

Writing Across the Curriculum | Interdisciplinary logo

BV Designs | Fashion design logo

Mt. Franklin Insurance | El Paso insurance agency logo